Picking which pieces of material to reuse requires an examination of your KPIs. Look at what has been successful before and think about how to make it even better. Find out what you've published in the past and see if there's anything that needs updating. Due to its successful track record and timely subjects, the material has a good potential of being useful if reprocessed. The following are some tips to consider if you are stuck for ideas:
Make a Podcast Out of Your Blog Posts
According to Hard Times, Put together a podcast episode that builds on a blog article you came across that has some interesting points that you want to discuss more. Podcasts provide a medium for conveying "dry" or "difficult" information in a way that almost anybody can understand. An extensive guide you've prepared with several sections could serve as the basis for an episode of your podcast.
Also, podcasts are more widely available. Users would just need to access the data while they are on the go, rather than relying on a home computer to read a blog post. The amount of individuals who see your stuff might go up if this happens.
You can add depth and interest to the information and examples you've gleaned from the text by recording an episode of your podcast, or a series of episodes. You are also encouraged to share any new information that you come across. Social media and mailing list content strategies are great ways to spread the word about your podcast. The podcast should also be featured prominently at the top of the current blog post.
Convert Internal Data Into Real-Life Examples
Do you collect different kinds of information, and does it all make sense when you have it? It is possible to use the data you collect to make a case study if you assess the efficacy of traffic, investigate SEO, or compile metrics pertaining to online networking. While wrapping up the facts you've gathered in your previous material, you can also strive to find something fresh.
Among the many benefits of turning collected data into a case study is the opportunity it provides to demonstrate to readers your proficiency in drawing conclusions from the data. The credibility of your blogging content is enhanced by this. Research also gives you the chance to assess the relationship between the impact of your major company decisions and the outcomes you've achieved.
One way to distribute case studies is to write blog posts about them. Another way is to use them as content offerings that could boost conversion rates. Another format is a limited-time offer for email subscribers that includes a customized download.
Turn Your Website's Content Into Videos
Nearly eighty-five percent of internet users like watching videos. An alternative to making a podcast is making a short video; similarly, blog posts already contain a lot of useful information.
Video material is entertaining and captivating. Even if it's simply a person talking, some people who learn best visually prefer watching video versions of blog posts. Adding captivating images to a video gives you one more chance to pique the viewer's interest.
The creation of a movie incorporating elements from an existing blog post may be an ideal complement to an existing content marketing plan for YouTube. With this plan, your work will be available on a wide variety of channels.
You may easily incorporate video into your web design approach and add it to blog entries as another way to distribute this type of content. Adding a "Video" to the headline, retaining the introduction, and basing the content on the video instead is one option you have. Skimmers are those who are just interested in quickly gathering the most crucial data.
Gather Content for an eBook
If one of your business goals is to increase the amount of material you produce, you might want to consider putting together an ebook with a series of related articles. Some examples of content that could fall under this category are interview questions, data analysis procedures, and templates that you have created.
Both your company's credibility and the quality of the content you give can be enhanced with the help of an ebook. Search engine optimization (SEO), channel growth, advertising psychology, customer service, and professional guidance are just a few examples of the many possible subjects covered in an ebook.
Promoting an ebook that covers material you already own will save you time and effort because much of the work has already been done. Assuming all has gone according to plan, the final steps are to arrange the content, make it publicly available, and finally distribute it.
By promoting the ebook as part of your LinkedIn content marketing plan, you can transform it into a conversion opportunity and more. In order to reach people who are interested in your field, you might announce the release of an ebook on LinkedIn, a platform for professional networking.
Posts on social media or product pages should feature first-hand accounts. Is there any feedback about your product's quality that has stood out to you? Include this information in your social media strategy or utilize it to bolster your current product page.
Businesses that prominently display customer evaluations are more likely to attract consumers who would not consider buying from the company without reading a firsthand account. Furthermore, it shows clients that your organization has gained the trust of other audience members. Testimonials are a great way to boost customer relationships. By prominently displaying reviews and testimonials, customers will feel that their thoughts are being valued and acknowledged.
Revise Old Blog Posts to Reflect Current Events
An essential part of any content marketing plan should be the regular upgrading of previous blog posts. A large number of articles with valuable information should not be relegated to the archives just because. Look for older blog pieces that, with some tweaks, could be relevant again as you review your site's archives. Another great time saver is to update blog entries often. You can skip writing a whole new post because most of the content is already ready to be published. All that is needed from you is to update the information.
In most cases, when it comes to distribution, you can indicate in the title of the post that it has been updated to reflect new events. It draws in people seeking up-to-date information while giving those who have enjoyed the post a nice chance to remember why they loved it in the first place.
Incorporate Useful Data into Your Social Media Posts
To spice up the social media postings that have been shared, the collected data might be transformed into an image. With the right data, you can create an interactive viewing experience out of a statistic, like the percentage of millennials that read blogs.
Statistical data added to a social media page (like Instagram or LinkedIn) makes the page seem more credible. Public perception of your firm will be enhanced because of the importance you place on incorporating reliable industry data into your brand. If a statistic in the newsfeed doesn't align with your present strategy, you can experiment with different platform features for distribution. If you want to broadcast data to a specific highlight on Instagram Story, for instance, you can do it. Thus, you can seamlessly integrate data into your content marketing plan without sacrificing effectiveness.
